The challenge
Family houses at the top of the Hale market are not let by putting them on a portal and waiting. The rent a four-bedroom detached house achieves depends on how it is presented, what it is priced at on day one, and whether the applicants coming through the door can actually afford it, get any of those wrong and the property sits, then lets for less than it should have.
What we did
- Valued the property on what comparable four-bedroom houses in Hale were genuinely achieving, not on what would be flattering to hear.
- Marketed it properly, the presentation a house at this level has to have to attract tenants paying this rent.
- Qualified applicants on affordability before viewings rather than after, so the landlord was choosing between tenants who could sustain the rent.
- Kept the landlord informed through viewings and offers so the decision on the tenant was theirs, made with the full picture.
The result
£2,400 pcm
The property was let at £2,400 pcm.
The takeaway
A premium rent is won at the valuation and the marketing, not in negotiation afterwards. If you own a larger family home in Hale, Hale Barns or Bowdon, the difference between a considered launch and a hopeful one is measured in hundreds of pounds a month for the life of the tenancy.